Strategist, Present

Planner on International Delight, Silk, SToK, sometimes Arby’s

  • Briefed 2017 and 2018 campaigns for International Delight’s core and seasonal creamers along with the launch of multiple new flavors.
  • Briefed 2018 non-traditional campaign for SToK
  • Briefed 2017 digital campaigns for International Delight and SToK
  • Planned website updates for Arby’s and International Delight

Analyst on Arby’s, H&R Block, and Talenti

  • Create measurement plans based on brands' digital goals
  • Provide digital creative recommendations based on monthly data reports

New Business Planner

  • I like pitches

Zeus Jones

Strategy Intern, Summer 2015

Strategist on multiple accounts

  • Found use-case scenarios that led to digital content creation for a large adhesive brand
  • Added internal value to a newly formed licensing and partnership group inside a large food umbrella company
  • Created brand strategy to rebrand a large consumer safety brand
  • Almost banned the company's access to Google


VCU Brandcenter: M.S. Business, Concentration: Strategy, 2016

University of Virginia McIntire School of Commerce: M.S. Commerce, Concentration: Financial Services, 2013

  • Peer Contribution Award: Voted 'Most Helpful' by my peers. 

University of Virginia: B.A. Economics, Concentration: Finance, 2012


Strategy Skills

Leadership, Creative Problem Solving, Positioning, Brand Partnerships, Innovation, Digital and Social Planning, Creative Briefs, Organization, Mentoring

Analytics Skills

Data Analysis, Digital Anthropology, Social Scour, Market Analysis, Consumer Surveys, Segmentation, Culture Analysis, Interviews, Focus Groups

Software Skills

Simmons, MRI, Google Analytics, Crimson Hexagon, Final Cut Pro, SQL, Access, SPSS